What's the single highest-priority item on this checklist?

Directly answering "why was my claim denied or reduced, and can a lawyer actually get me more" somewhere prominent — it's the actual starting point for most searches in this category.

How often should this checklist be revisited?

Quarterly at minimum — content goes stale, technical issues creep in, and competitors add new pages, so a one-time pass isn't enough.

Workers' Compensation Law SEO Checklist

Quick answer

The highest-priority items for workers' compensation attorneys: answer "why was my claim denied or reduced, and can a lawyer actually get me more" directly on the site, build out denial-reason pages, and fix the industry's most common gap — no content on why claims get denied, the exact moment most workers start searching for a lawyer.

Content checklist

A page that directly answers "why was my claim denied or reduced, and can a lawyer actually get me more"
Complete, non-generic denial-reason pages
Complete, non-generic benefit calculation explainer pages
Complete, non-generic injury-type pages
Complete, non-generic employer-retaliation pages

Technical checklist

Fast page load on mobile
Clear navigation — 3 clicks or fewer to any page
Working internal links between related pages
A real, current sitemap.xml

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Local checklist

Complete, accurate Google Business Profile
Consistent name/address/phone across directories
Genuine, recent customer reviews
A location page for each area actually served

The one thing to fix first

No content on why claims get denied, the exact moment most workers start searching for a lawyer.

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