What's the single highest-priority item on this checklist?

Directly answering "why is my AC or furnace not working and how much will it cost to fix" somewhere prominent — it's the actual starting point for most searches in this category.

How often should this checklist be revisited?

Quarterly at minimum — content goes stale, technical issues creep in, and competitors add new pages, so a one-time pass isn't enough.

HVAC SEO Checklist

Quick answer

The highest-priority items for HVAC companies: answer "why is my AC or furnace not working and how much will it cost to fix" directly on the site, build out repair vs replace guides, and fix the industry's most common gap — publishing only 'AC repair' and 'furnace repair' as two pages instead of the full symptom-level query space (strange noises, uneven cooling, high bills).

Content checklist

A page that directly answers "why is my AC or furnace not working and how much will it cost to fix"
Complete, non-generic repair vs replace guides
Complete, non-generic seasonal maintenance pages
Complete, non-generic location pages
Complete, non-generic unit comparison pages

Technical checklist

Fast page load on mobile
Clear navigation — 3 clicks or fewer to any page
Working internal links between related pages
A real, current sitemap.xml

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Local checklist

Complete, accurate Google Business Profile
Consistent name/address/phone across directories
Genuine, recent customer reviews
A location page for each area actually served

The one thing to fix first

Publishing only 'AC repair' and 'furnace repair' as two pages instead of the full symptom-level query space (strange noises, uneven cooling, high bills).

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