Roofing SEO Checklist
Quick answer
The highest-priority items for roofing contractors: answer "do I need a repair or a full replacement, and is this covered by insurance" directly on the site, build out insurance-claim guides, and fix the industry's most common gap — leaving out insurance-claim content entirely, despite it being one of the highest-intent, most-searched questions in this category.
Content checklist
- A page that directly answers "do I need a repair or a full replacement, and is this covered by insurance"
- Complete, non-generic insurance-claim guides
- Complete, non-generic material comparison pages
- Complete, non-generic location pages
- Complete, non-generic storm-damage pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Leaving out insurance-claim content entirely, despite it being one of the highest-intent, most-searched questions in this category.
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