Window & Door Replacement SEO Checklist
Quick answer
The highest-priority items for window and door companies: answer "will this actually lower my energy bills and what does a whole-house job cost" directly on the site, build out material/efficiency comparison pages, and fix the industry's most common gap — no coverage of energy rebates and tax credits, which materially change the real price and are actively searched before buying.
Content checklist
- A page that directly answers "will this actually lower my energy bills and what does a whole-house job cost"
- Complete, non-generic material/efficiency comparison pages
- Complete, non-generic cost per window guides
- Complete, non-generic rebate and tax credit pages
- Complete, non-generic location pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No coverage of energy rebates and tax credits, which materially change the real price and are actively searched before buying.
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