Welding & Structural Services SEO Checklist
Quick answer
The highest-priority items for welding shops: answer "are they certified for my material and code requirements" directly on the site, build out certification and code pages, and fix the industry's most common gap — no welder certification or code-compliance detail, which is a legal requirement for structural and pressure work and disqualifies uncertified shops outright.
Content checklist
- A page that directly answers "are they certified for my material and code requirements"
- Complete, non-generic certification and code pages
- Complete, non-generic process and material capability pages
- Complete, non-generic mobile vs shop service pages
- Complete, non-generic inspection and testing pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No welder certification or code-compliance detail, which is a legal requirement for structural and pressure work and disqualifies uncertified shops outright.
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