Tutoring & Test Prep SEO Checklist
Quick answer
The highest-priority items for tutoring services: answer "will this actually improve my/my child's specific results" directly on the site, build out subject/test-specific pages, and fix the industry's most common gap — generic 'we tutor all subjects' pages instead of specific, credible outcome content per subject or test that actually builds confidence.
Content checklist
- A page that directly answers "will this actually improve my/my child's specific results"
- Complete, non-generic subject/test-specific pages
- Complete, non-generic outcome/score-improvement content
- Complete, non-generic pricing guides
- Complete, non-generic tutor bio pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Generic 'we tutor all subjects' pages instead of specific, credible outcome content per subject or test that actually builds confidence.
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