What's the single highest-priority item on this checklist?

Directly answering "is machine translation good enough for this, and how is quality actually assured" somewhere prominent — it's the actual starting point for most searches in this category.

How often should this checklist be revisited?

Quarterly at minimum — content goes stale, technical issues creep in, and competitors add new pages, so a one-time pass isn't enough.

Translation & Localization SEO Checklist

Quick answer

The highest-priority items for translation and localization firms: answer "is machine translation good enough for this, and how is quality actually assured" directly on the site, build out MT-vs-human comparison pages, and fix the industry's most common gap — avoiding the machine-translation question entirely, when buyers are already weighing it and an honest comparison is what earns the higher-value work.

Content checklist

A page that directly answers "is machine translation good enough for this, and how is quality actually assured"
Complete, non-generic MT-vs-human comparison pages
Complete, non-generic quality assurance process pages
Complete, non-generic language pair and specialty pages
Complete, non-generic pricing per word guides

Technical checklist

Fast page load on mobile
Clear navigation — 3 clicks or fewer to any page
Working internal links between related pages
A real, current sitemap.xml

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What not to bother with

Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.

The one thing to fix first

Avoiding the machine-translation question entirely, when buyers are already weighing it and an honest comparison is what earns the higher-value work.

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