Trade & Vocational Schools SEO Checklist
Quick answer
The highest-priority items for trade schools: answer "will this actually get me licensed and hired, and how long does it take" directly on the site, build out program length and cost pages, and fix the industry's most common gap — no licensure pass rate or placement data, which is the only meaningful proof of value in a category where outcomes vary enormously.
Content checklist
- A page that directly answers "will this actually get me licensed and hired, and how long does it take"
- Complete, non-generic program length and cost pages
- Complete, non-generic licensure and certification pages
- Complete, non-generic job placement data pages
- Complete, non-generic financing pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No licensure pass rate or placement data, which is the only meaningful proof of value in a category where outcomes vary enormously.
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