1031 Exchange Services SEO Checklist
The highest-priority items for 1031 exchange qualified intermediaries: answer "am I within my identification and closing deadlines, and does this transaction actually qualify" directly on the site, build out deadline calculator pages (45-day, 180-day), and fix the industry's most common gap — no deadline-focused content, when the two hard deadlines (45 and 180 days) are the most time-pressured, highest-anxiety part of the entire search.
Content checklist
- A page that directly answers "am I within my identification and closing deadlines, and does this transaction actually qualify"
- Complete, non-generic deadline calculator pages (45-day, 180-day)
- Complete, non-generic eligibility explainer pages
- Complete, non-generic exchange-type pages (delayed, reverse, improvement)
- Complete, non-generic qualified intermediary fee pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No deadline-focused content, when the two hard deadlines (45 and 180 days) are the most time-pressured, highest-anxiety part of the entire search.
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