Tattoo Studios SEO Checklist
Quick answer
The highest-priority items for tattoo studios: answer "does this artist do my style and what will a piece this size cost" directly on the site, build out artist portfolio by style pages, and fix the industry's most common gap — one shared gallery instead of per-artist style portfolios, when clients choose a specific artist by style rather than choosing a shop.
Content checklist
- A page that directly answers "does this artist do my style and what will a piece this size cost"
- Complete, non-generic artist portfolio by style pages
- Complete, non-generic pricing and deposit pages
- Complete, non-generic aftercare guides
- Complete, non-generic consultation and booking pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
One shared gallery instead of per-artist style portfolios, when clients choose a specific artist by style rather than choosing a shop.
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