Spray Tan Studios SEO Checklist
Quick answer
The highest-priority items for spray tan studios: answer "how long does it last, what should I do to prep, and can I book before my event" directly on the site, build out prep and aftercare instruction pages, and fix the industry's most common gap — no prep/aftercare content, when tan longevity and how it looks depends heavily on instructions most first-timers never see before their appointment.
Content checklist
- A page that directly answers "how long does it last, what should I do to prep, and can I book before my event"
- Complete, non-generic prep and aftercare instruction pages
- Complete, non-generic solution-type pages (organic, custom shade)
- Complete, non-generic event/bridal package pages
- Complete, non-generic pricing pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No prep/aftercare content, when tan longevity and how it looks depends heavily on instructions most first-timers never see before their appointment.
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