Speech Therapy SEO Checklist
Quick answer
The highest-priority items for speech-language pathology practices: answer "is my child's (or my own) speech/language delay normal or does it need evaluation" directly on the site, build out developmental milestone pages, and fix the industry's most common gap — no content addressing worried parents' most common first search — normal developmental ranges — before they even know they need a specialist.
Content checklist
- A page that directly answers "is my child's (or my own) speech/language delay normal or does it need evaluation"
- Complete, non-generic developmental milestone pages
- Complete, non-generic condition pages (stuttering, apraxia, articulation)
- Complete, non-generic adult speech therapy pages (stroke, swallowing)
- Complete, non-generic evaluation and insurance pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No content addressing worried parents' most common first search — normal developmental ranges — before they even know they need a specialist.
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