Solar Installation SEO Checklist
Quick answer
The highest-priority items for solar installers: answer "what's my real payback period after incentives, and is my roof even suitable" directly on the site, build out payback/ROI calculator pages, and fix the industry's most common gap — generic savings claims with no state-specific incentive or net-metering detail, when those rules change the economics completely by location.
Content checklist
- A page that directly answers "what's my real payback period after incentives, and is my roof even suitable"
- Complete, non-generic payback/ROI calculator pages
- Complete, non-generic incentive and tax credit guides
- Complete, non-generic roof suitability pages
- Complete, non-generic location pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Generic savings claims with no state-specific incentive or net-metering detail, when those rules change the economics completely by location.
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