What's the single highest-priority item on this checklist?

Directly answering "are they open now, do they have what I can eat, and can I get a table" somewhere prominent — it's the actual starting point for most searches in this category.

How often should this checklist be revisited?

Quarterly at minimum — content goes stale, technical issues creep in, and competitors add new pages, so a one-time pass isn't enough.

Restaurants SEO Checklist

Quick answer

The highest-priority items for restaurants: answer "are they open now, do they have what I can eat, and can I get a table" directly on the site, build out menu and allergen pages, and fix the industry's most common gap — menus published only as PDFs or images, which are slow, unreadable on phones, and invisible to search and AI answers.

Content checklist

A page that directly answers "are they open now, do they have what I can eat, and can I get a table"
Complete, non-generic menu and allergen pages
Complete, non-generic hours and reservation pages
Complete, non-generic private dining pages
Complete, non-generic location and parking pages

Technical checklist

Fast page load on mobile
Clear navigation — 3 clicks or fewer to any page
Working internal links between related pages
A real, current sitemap.xml

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Local checklist

Complete, accurate Google Business Profile
Consistent name/address/phone across directories
Genuine, recent customer reviews
A location page for each area actually served

The one thing to fix first

Menus published only as PDFs or images, which are slow, unreadable on phones, and invisible to search and AI answers.

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