Real Estate Appraisal SEO Checklist
Quick answer
The highest-priority items for appraisal firms: answer "what kind of appraisal do I need and how long will it take" directly on the site, build out appraisal-type pages, and fix the industry's most common gap — no content on appraisal disputes and reconsideration of value, which is a real, actively searched need with almost no good published guidance.
Content checklist
- A page that directly answers "what kind of appraisal do I need and how long will it take"
- Complete, non-generic appraisal-type pages
- Complete, non-generic turnaround and cost guides
- Complete, non-generic use-case pages
- Complete, non-generic dispute/reconsideration guides
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No content on appraisal disputes and reconsideration of value, which is a real, actively searched need with almost no good published guidance.
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