Promotional Products & Branded Merch SEO Checklist
The highest-priority items for promotional product suppliers: answer "what's the minimum order and can this arrive before my event" directly on the site, build out MOQ and lead time pages, and fix the industry's most common gap — no visible minimums or lead times, which are the two constraints that immediately disqualify most inquiries and waste everyone's time.
Content checklist
- A page that directly answers "what's the minimum order and can this arrive before my event"
- Complete, non-generic MOQ and lead time pages
- Complete, non-generic product category pages
- Complete, non-generic decoration method guides
- Complete, non-generic use-case/event pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No visible minimums or lead times, which are the two constraints that immediately disqualify most inquiries and waste everyone's time.
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