Primary Care Practices SEO Checklist
Quick answer
The highest-priority items for primary care practices: answer "are they accepting new patients with my insurance, and can I get in soon" directly on the site, build out new-patient/accepting-patients pages, and fix the industry's most common gap — no clearly visible answer to 'are you accepting new patients and do you take my insurance', the two questions that gate every single appointment.
Content checklist
- A page that directly answers "are they accepting new patients with my insurance, and can I get in soon"
- Complete, non-generic new-patient/accepting-patients pages
- Complete, non-generic insurance accepted pages
- Complete, non-generic preventive care guides
- Complete, non-generic provider bio pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No clearly visible answer to 'are you accepting new patients and do you take my insurance', the two questions that gate every single appointment.
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