Personal Injury Law SEO Checklist
Quick answer
The highest-priority items for personal injury firms: answer "do I even have a case, and what will hiring a lawyer cost me up front" directly on the site, build out case-type pages, and fix the industry's most common gap — no plain explanation of contingency fees, leaving injured people assuming they need money up front and never calling.
Content checklist
- A page that directly answers "do I even have a case, and what will hiring a lawyer cost me up front"
- Complete, non-generic case-type pages
- Complete, non-generic contingency-fee explainer pages
- Complete, non-generic state statute-of-limitations pages
- Complete, non-generic settlement process guides
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No plain explanation of contingency fees, leaving injured people assuming they need money up front and never calling.
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