Periodontics (Gum Specialists) SEO Checklist
Quick answer
The highest-priority items for periodontal practices: answer "is my gum issue serious (gum disease, bone loss) and what's the treatment" directly on the site, build out condition pages (gum disease stages, bone loss), and fix the industry's most common gap — treating this as purely a referral-driven specialty with no direct-to-patient content, missing patients who self-diagnose gum problems online first.
Content checklist
- A page that directly answers "is my gum issue serious (gum disease, bone loss) and what's the treatment"
- Complete, non-generic condition pages (gum disease stages, bone loss)
- Complete, non-generic procedure pages (scaling, grafts, implants)
- Complete, non-generic referral pages for general dentists
- Complete, non-generic before/after and cost pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Treating this as purely a referral-driven specialty with no direct-to-patient content, missing patients who self-diagnose gum problems online first.
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