Patent & Trademark Services SEO Checklist
The highest-priority items for patent and trademark firms: answer "is my idea/name actually protectable, and what does filing cost and take" directly on the site, build out filing-type pages (patent, trademark, copyright), and fix the industry's most common gap — burying filing cost and timeline behind a "contact us" wall, when that's the exact information inventors compare across firms before reaching out.
Content checklist
- A page that directly answers "is my idea/name actually protectable, and what does filing cost and take"
- Complete, non-generic filing-type pages (patent, trademark, copyright)
- Complete, non-generic search and clearance pages
- Complete, non-generic cost and timeline pages
- Complete, non-generic industry-specific pages (software, consumer products)
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
Burying filing cost and timeline behind a "contact us" wall, when that's the exact information inventors compare across firms before reaching out.
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