Painting Contractors SEO Checklist
Quick answer
The highest-priority items for painting contractors: answer "what does a whole-house paint job cost and how long will it last" directly on the site, build out room/project cost guides, and fix the industry's most common gap — no explanation of surface prep, which is the actual difference between a job that lasts three years and one that lasts ten, and a genuine differentiator worth writing about.
Content checklist
- A page that directly answers "what does a whole-house paint job cost and how long will it last"
- Complete, non-generic room/project cost guides
- Complete, non-generic interior vs exterior pages
- Complete, non-generic prep and process pages
- Complete, non-generic location pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No explanation of surface prep, which is the actual difference between a job that lasts three years and one that lasts ten, and a genuine differentiator worth writing about.
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