Orthodontics SEO Checklist
Quick answer
The highest-priority items for orthodontic practices: answer "how long will treatment take, what will it cost, and do I have to have metal braces" directly on the site, build out treatment-option comparison pages, and fix the industry's most common gap — no adult-specific content, despite adult orthodontics being a large and fast-growing share of searches that generic 'braces for kids' pages ignore.
Content checklist
- A page that directly answers "how long will treatment take, what will it cost, and do I have to have metal braces"
- Complete, non-generic treatment-option comparison pages
- Complete, non-generic cost/financing guides
- Complete, non-generic treatment timeline pages
- Complete, non-generic age-specific guides
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No adult-specific content, despite adult orthodontics being a large and fast-growing share of searches that generic 'braces for kids' pages ignore.
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