Occupational Therapy SEO Checklist
The highest-priority items for occupational therapy practices: answer "will OT actually help with this specific limitation and what does a session look like" directly on the site, build out condition pages (stroke recovery, sensory processing, hand therapy), and fix the industry's most common gap — conflating occupational therapy with physical therapy in the copy, confusing patients who don't know the difference and can't tell which one they need.
Content checklist
- A page that directly answers "will OT actually help with this specific limitation and what does a session look like"
- Complete, non-generic condition pages (stroke recovery, sensory processing, hand therapy)
- Complete, non-generic pediatric OT pages
- Complete, non-generic what-to-expect pages
- Complete, non-generic insurance and referral pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Conflating occupational therapy with physical therapy in the copy, confusing patients who don't know the difference and can't tell which one they need.
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