Midwifery & Doula Services SEO Checklist
Quick answer
The highest-priority items for midwifery and doula practices: answer "is a home birth or midwife-led birth safe for my situation, and what does a doula actually do" directly on the site, build out service-type explainer pages (home birth, birth center, doula support), and fix the industry's most common gap — no content addressing safety concerns directly, leaving anxious expecting parents to find (often outdated) answers on forums instead.
Content checklist
- A page that directly answers "is a home birth or midwife-led birth safe for my situation, and what does a doula actually do"
- Complete, non-generic service-type explainer pages (home birth, birth center, doula support)
- Complete, non-generic safety and risk-eligibility pages
- Complete, non-generic insurance and cost pages
- Complete, non-generic postpartum support pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No content addressing safety concerns directly, leaving anxious expecting parents to find (often outdated) answers on forums instead.
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