Metal Fabrication SEO Checklist
Quick answer
The highest-priority items for metal fabricators: answer "can they handle my material, thickness, and finish requirements" directly on the site, build out capability and material pages, and fix the industry's most common gap — no design-for-manufacturability guidance, which causes quote delays and redesigns that a good DFM page prevents entirely.
Content checklist
- A page that directly answers "can they handle my material, thickness, and finish requirements"
- Complete, non-generic capability and material pages
- Complete, non-generic process-specific pages
- Complete, non-generic file format and DFM guides
- Complete, non-generic industry application pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No design-for-manufacturability guidance, which causes quote delays and redesigns that a good DFM page prevents entirely.
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