Mental Health & Counseling SEO Checklist
Quick answer
The highest-priority items for therapy practices: answer "is this the right type of therapist for my specific situation, and is it covered" directly on the site, build out specialty/condition pages, and fix the industry's most common gap — one generic 'therapy services' page instead of specialty-specific content (anxiety, couples, trauma) matching how people actually search for the right fit.
Content checklist
- A page that directly answers "is this the right type of therapist for my specific situation, and is it covered"
- Complete, non-generic specialty/condition pages
- Complete, non-generic insurance/cost guides
- Complete, non-generic what-to-expect guides
- Complete, non-generic therapist bio pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
One generic 'therapy services' page instead of specialty-specific content (anxiety, couples, trauma) matching how people actually search for the right fit.
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