Medical Imaging & Radiology SEO Checklist
Quick answer
The highest-priority items for imaging centers: answer "what will this scan cost, do I need a referral, and how fast can I get an appointment" directly on the site, build out scan type pages (MRI, CT, ultrasound, X-ray), and fix the industry's most common gap — no upfront pricing content, forcing self-pay and high-deductible patients to call around instead of comparing options online.
Content checklist
- A page that directly answers "what will this scan cost, do I need a referral, and how fast can I get an appointment"
- Complete, non-generic scan type pages (MRI, CT, ultrasound, X-ray)
- Complete, non-generic cost and insurance pages
- Complete, non-generic prep instruction pages
- Complete, non-generic results turnaround pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No upfront pricing content, forcing self-pay and high-deductible patients to call around instead of comparing options online.
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