Mediation & ADR Services SEO Checklist
Quick answer
The highest-priority items for mediation and ADR providers: answer "is mediation actually cheaper/faster than litigation for my type of dispute" directly on the site, build out dispute-type pages (divorce, business, employment), and fix the industry's most common gap — no direct cost/time comparison against litigation, the exact tradeoff that determines whether someone chooses mediation at all.
Content checklist
- A page that directly answers "is mediation actually cheaper/faster than litigation for my type of dispute"
- Complete, non-generic dispute-type pages (divorce, business, employment)
- Complete, non-generic mediation vs litigation comparison pages
- Complete, non-generic mediator bio and credential pages
- Complete, non-generic cost and process pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No direct cost/time comparison against litigation, the exact tradeoff that determines whether someone chooses mediation at all.
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