Massage Therapy SEO Checklist
Quick answer
The highest-priority items for massage therapy practices: answer "which type of massage is right for my specific issue and what does it cost" directly on the site, build out modality explainer pages, and fix the industry's most common gap — listing modalities by name with no explanation of which problem each actually addresses, leaving first-timers unable to book confidently.
Content checklist
- A page that directly answers "which type of massage is right for my specific issue and what does it cost"
- Complete, non-generic modality explainer pages
- Complete, non-generic condition-specific pages
- Complete, non-generic pricing/package pages
- Complete, non-generic first-visit guides
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Listing modalities by name with no explanation of which problem each actually addresses, leaving first-timers unable to book confidently.
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