MarTech & AdTech Platforms SEO Checklist
The highest-priority items for martech and adtech companies: answer "does this integrate with our existing stack (CDP, ad platforms) and what's it actually cost at our volume" directly on the site, build out integration pages (major ad platforms, CDPs, CRMs), and fix the industry's most common gap — "contact sales" for pricing with zero volume-based benchmarks, when marketing ops buyers are trying to model cost before a demo call.
Content checklist
- A page that directly answers "does this integrate with our existing stack (CDP, ad platforms) and what's it actually cost at our volume"
- Complete, non-generic integration pages (major ad platforms, CDPs, CRMs)
- Complete, non-generic use-case pages
- Complete, non-generic pricing-by-volume pages
- Complete, non-generic data privacy/compliance pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
"contact sales" for pricing with zero volume-based benchmarks, when marketing ops buyers are trying to model cost before a demo call.
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