Maritime Law SEO Checklist
Quick answer
The highest-priority items for maritime attorneys: answer "does the Jones Act or maritime law even apply to my injury or dispute" directly on the site, build out Jones Act explainer pages, and fix the industry's most common gap — assuming visitors already know what maritime law covers, when "does this even apply to me" is the actual first question.
Content checklist
- A page that directly answers "does the Jones Act or maritime law even apply to my injury or dispute"
- Complete, non-generic Jones Act explainer pages
- Complete, non-generic injury-type pages (offshore, cruise, dockworker)
- Complete, non-generic vessel and cargo dispute pages
- Complete, non-generic case eligibility pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Assuming visitors already know what maritime law covers, when "does this even apply to me" is the actual first question.
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