Machine Shops & CNC SEO Checklist
Quick answer
The highest-priority items for machine shops: answer "can they hold my tolerances and how fast can they turn around a prototype" directly on the site, build out machine capability and tolerance pages, and fix the industry's most common gap — no equipment list or tolerance capability published, which is the first technical thing an engineer checks before sending an RFQ.
Content checklist
- A page that directly answers "can they hold my tolerances and how fast can they turn around a prototype"
- Complete, non-generic machine capability and tolerance pages
- Complete, non-generic turnaround and prototyping pages
- Complete, non-generic material capability pages
- Complete, non-generic quality and inspection pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No equipment list or tolerance capability published, which is the first technical thing an engineer checks before sending an RFQ.
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