LegalTech Companies SEO Checklist
The highest-priority items for legaltech companies: answer "does this integrate with our practice management/billing system and is client data actually secure" directly on the site, build out integration pages (practice management, billing, e-discovery), and fix the industry's most common gap — no explicit content on client confidentiality and data security architecture, the top concern for any firm evaluating a new tool with client data.
Content checklist
- A page that directly answers "does this integrate with our practice management/billing system and is client data actually secure"
- Complete, non-generic integration pages (practice management, billing, e-discovery)
- Complete, non-generic security/confidentiality pages
- Complete, non-generic practice-area use-case pages
- Complete, non-generic pricing-by-firm-size pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No explicit content on client confidentiality and data security architecture, the top concern for any firm evaluating a new tool with client data.
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