Language Schools SEO Checklist
Quick answer
The highest-priority items for language schools: answer "how long until I can actually use this language for my specific goal" directly on the site, build out level/proficiency framework pages, and fix the industry's most common gap — no realistic time-to-proficiency guidance, leaving prospects with unrealistic expectations that drive dropout and refund requests.
Content checklist
- A page that directly answers "how long until I can actually use this language for my specific goal"
- Complete, non-generic level/proficiency framework pages
- Complete, non-generic time-to-fluency guides
- Complete, non-generic goal-specific program pages
- Complete, non-generic class format comparison pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No realistic time-to-proficiency guidance, leaving prospects with unrealistic expectations that drive dropout and refund requests.
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