Irrigation Services SEO Checklist
Quick answer
The highest-priority items for irrigation companies: answer "what will a new sprinkler system cost for my yard, or what's wrong with my current one" directly on the site, build out new-install cost pages, and fix the industry's most common gap — no seasonal startup/winterization content, missing the two predictable annual traffic spikes this business already gets every year.
Content checklist
- A page that directly answers "what will a new sprinkler system cost for my yard, or what's wrong with my current one"
- Complete, non-generic new-install cost pages
- Complete, non-generic repair/troubleshooting pages (zone not working, low pressure)
- Complete, non-generic seasonal startup/winterization pages
- Complete, non-generic smart controller pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No seasonal startup/winterization content, missing the two predictable annual traffic spikes this business already gets every year.
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