Intellectual Property Law SEO Checklist
The highest-priority items for IP and patent firms: answer "what kind of protection do I actually need and can I do part of it myself" directly on the site, build out protection-type comparison pages, and fix the industry's most common gap — no clear patent-vs-trademark-vs-copyright explainer, when confusing those three is the most common reason people search in the first place.
Content checklist
- A page that directly answers "what kind of protection do I actually need and can I do part of it myself"
- Complete, non-generic protection-type comparison pages
- Complete, non-generic filing process guides
- Complete, non-generic cost breakdown pages
- Complete, non-generic enforcement guides
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No clear patent-vs-trademark-vs-copyright explainer, when confusing those three is the most common reason people search in the first place.
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