InsurTech Companies SEO Checklist
The highest-priority items for insurtech companies: answer "does this integrate with our policy admin system and is it compliant in our operating states" directly on the site, build out integration pages (policy admin, claims systems), and fix the industry's most common gap — no state-by-state compliance content, when insurance is regulated per-state and that's the first thing a carrier's compliance team checks.
Content checklist
- A page that directly answers "does this integrate with our policy admin system and is it compliant in our operating states"
- Complete, non-generic integration pages (policy admin, claims systems)
- Complete, non-generic state-compliance/licensing pages
- Complete, non-generic use-case pages (underwriting, claims, distribution)
- Complete, non-generic case study pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No state-by-state compliance content, when insurance is regulated per-state and that's the first thing a carrier's compliance team checks.
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