Home Inspection SEO Checklist

Quick answer

The highest-priority items for home inspectors: answer "what does the inspection actually cover and how fast is the report" directly on the site, build out scope-of-inspection pages, and fix the industry's most common gap — no sample report published, when seeing an actual report is the most persuasive possible proof of thoroughness in this category.

Content checklist

  • A page that directly answers "what does the inspection actually cover and how fast is the report"
  • Complete, non-generic scope-of-inspection pages
  • Complete, non-generic sample report pages
  • Complete, non-generic cost and turnaround guides
  • Complete, non-generic specialty inspection pages

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

Local checklist

  • Complete, accurate Google Business Profile
  • Consistent name/address/phone across directories
  • Genuine, recent customer reviews
  • A location page for each area actually served

The one thing to fix first

No sample report published, when seeing an actual report is the most persuasive possible proof of thoroughness in this category.

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