Health Tech Companies SEO Checklist
The highest-priority items for health technology companies: answer "is this HIPAA compliant and will it integrate with our EHR" directly on the site, build out compliance and BAA pages, and fix the industry's most common gap — no explicit HIPAA and integration detail, which are hard gating requirements that disqualify a vendor before any feature comparison happens.
Content checklist
- A page that directly answers "is this HIPAA compliant and will it integrate with our EHR"
- Complete, non-generic compliance and BAA pages
- Complete, non-generic EHR integration pages
- Complete, non-generic clinical evidence pages
- Complete, non-generic role-specific use-case pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No explicit HIPAA and integration detail, which are hard gating requirements that disqualify a vendor before any feature comparison happens.
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