Generator Sales & Installation SEO Checklist

Quick answer

The highest-priority items for generator dealers: answer "what size generator do I actually need for my house and what's total cost with installation" directly on the site, build out sizing calculator pages, and fix the industry's most common gap — no sizing guidance, leaving homeowners to guess at kW capacity instead of matching it to their actual electrical panel and appliances.

Content checklist

  • A page that directly answers "what size generator do I actually need for my house and what's total cost with installation"
  • Complete, non-generic sizing calculator pages
  • Complete, non-generic portable vs standby comparison pages
  • Complete, non-generic cost-with-installation pages
  • Complete, non-generic maintenance plan pages

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

Local checklist

  • Complete, accurate Google Business Profile
  • Consistent name/address/phone across directories
  • Genuine, recent customer reviews
  • A location page for each area actually served

The one thing to fix first

No sizing guidance, leaving homeowners to guess at kW capacity instead of matching it to their actual electrical panel and appliances.

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