Foundries & Casting SEO Checklist
Quick answer
The highest-priority items for foundries: answer "do they cast our alloy and part size/weight range, and what's typical lead time" directly on the site, build out casting-process pages (sand, investment, die casting), and fix the industry's most common gap — no alloy-specific capability content, forcing engineers to call and ask instead of confirming compatibility from the site directly.
Content checklist
- A page that directly answers "do they cast our alloy and part size/weight range, and what's typical lead time"
- Complete, non-generic casting-process pages (sand, investment, die casting)
- Complete, non-generic alloy-capability pages
- Complete, non-generic part-size/weight-range pages
- Complete, non-generic quality certification pages (ISO, AS9100)
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No alloy-specific capability content, forcing engineers to call and ask instead of confirming compatibility from the site directly.
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