Foundations & Grantmakers SEO Checklist

Quick answer

The highest-priority items for foundations: answer "am I eligible, what do they fund, and when is the deadline" directly on the site, build out eligibility and funding priority pages, and fix the industry's most common gap — vague funding priorities that generate large volumes of ineligible applications, wasting both the applicants' and the foundation's time.

Content checklist

  • A page that directly answers "am I eligible, what do they fund, and when is the deadline"
  • Complete, non-generic eligibility and funding priority pages
  • Complete, non-generic application process and deadline pages
  • Complete, non-generic past grantee pages
  • Complete, non-generic reporting requirement pages

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

What not to bother with

Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.

The one thing to fix first

Vague funding priorities that generate large volumes of ineligible applications, wasting both the applicants' and the foundation's time.

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