Forensic Accounting SEO Checklist
The highest-priority items for forensic accounting firms: answer "do they have experience with my specific situation (divorce, fraud, litigation support)" directly on the site, build out case-type pages (divorce, fraud investigation, litigation support), and fix the industry's most common gap — no case-type-specific pages, when divorce attorneys, litigators, and fraud victims are three completely different searches with different urgency.
Content checklist
- A page that directly answers "do they have experience with my specific situation (divorce, fraud, litigation support)"
- Complete, non-generic case-type pages (divorce, fraud investigation, litigation support)
- Complete, non-generic credential pages (CFE, CPA)
- Complete, non-generic process and deliverable pages
- Complete, non-generic expert witness pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No case-type-specific pages, when divorce attorneys, litigators, and fraud victims are three completely different searches with different urgency.
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