Florists SEO Checklist
Quick answer
The highest-priority items for florists: answer "can they deliver today and what does an arrangement in my budget look like" directly on the site, build out same-day delivery pages, and fix the industry's most common gap — no photos at actual price points, so customers can't tell what a given budget really buys and default to a national wire service instead.
Content checklist
- A page that directly answers "can they deliver today and what does an arrangement in my budget look like"
- Complete, non-generic same-day delivery pages
- Complete, non-generic budget-tier arrangement pages
- Complete, non-generic occasion pages
- Complete, non-generic wedding and event pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No photos at actual price points, so customers can't tell what a given budget really buys and default to a national wire service instead.
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