Fertility Clinics SEO Checklist
Quick answer
The highest-priority items for fertility clinics: answer "what are my real odds and what will a full cycle actually cost" directly on the site, build out treatment option pages, and fix the industry's most common gap — headline success rates with no explanation of how they're calculated by age and diagnosis, which is both misleading and exactly what informed patients check.
Content checklist
- A page that directly answers "what are my real odds and what will a full cycle actually cost"
- Complete, non-generic treatment option pages
- Complete, non-generic cost and financing breakdowns
- Complete, non-generic success rate explainer pages
- Complete, non-generic process/timeline guides
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Headline success rates with no explanation of how they're calculated by age and diagnosis, which is both misleading and exactly what informed patients check.
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