Family Law & Divorce SEO Checklist
Quick answer
The highest-priority items for family law firms: answer "what will this process actually look like for my family, and what does it cost" directly on the site, build out process/timeline guides, and fix the industry's most common gap — cold, procedural writing in the one legal category where readers are frightened and need plain, humane explanations first.
Content checklist
- A page that directly answers "what will this process actually look like for my family, and what does it cost"
- Complete, non-generic process/timeline guides
- Complete, non-generic custody explainer pages
- Complete, non-generic cost and retainer guides
- Complete, non-generic state-specific requirement pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Cold, procedural writing in the one legal category where readers are frightened and need plain, humane explanations first.
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