Executive Search Firms SEO Checklist
The highest-priority items for executive search firms: answer "do they have real reach and a track record placing this specific role/level in our industry" directly on the site, build out practice-area pages (C-suite, board, VP-level), and fix the industry's most common gap — no clarity on retained vs contingency search, leaving prospective clients unsure what they're actually being asked to commit to.
Content checklist
- A page that directly answers "do they have real reach and a track record placing this specific role/level in our industry"
- Complete, non-generic practice-area pages (C-suite, board, VP-level)
- Complete, non-generic industry-specialization pages
- Complete, non-generic retained vs contingency fee explainer pages
- Complete, non-generic placement track-record pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No clarity on retained vs contingency search, leaving prospective clients unsure what they're actually being asked to commit to.
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