Estate Planning & Probate SEO Checklist
Quick answer
The highest-priority items for estate planning firms: answer "do I need a will or a trust, and what happens if I do nothing" directly on the site, build out will-vs-trust comparison pages, and fix the industry's most common gap — no clear will-vs-trust comparison, which is the single question most people are actually trying to resolve before they call anyone.
Content checklist
- A page that directly answers "do I need a will or a trust, and what happens if I do nothing"
- Complete, non-generic will-vs-trust comparison pages
- Complete, non-generic probate process guides
- Complete, non-generic state-specific rules pages
- Complete, non-generic cost/package pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No clear will-vs-trust comparison, which is the single question most people are actually trying to resolve before they call anyone.
Or let Omnitopical build this for you.
Plans the full page set estate planning firms actually need, writes every page, interlinks them automatically, and hosts the result — $99/mo, one domain.
Start your free trial