Employment Law SEO Checklist
Quick answer
The highest-priority items for employment law firms: answer "was what happened to me actually illegal, or just unfair" directly on the site, build out claim-type pages, and fix the industry's most common gap — not clearly separating employee-side and employer-side content, so both audiences bounce from pages written for the other one.
Content checklist
- A page that directly answers "was what happened to me actually illegal, or just unfair"
- Complete, non-generic claim-type pages
- Complete, non-generic employee-vs-employer guides
- Complete, non-generic deadline/filing pages
- Complete, non-generic process explainer pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Not clearly separating employee-side and employer-side content, so both audiences bounce from pages written for the other one.
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