E-commerce Platforms SEO Checklist
The highest-priority items for e-commerce platform companies: answer "can it handle our catalog size/complexity and what does it actually cost beyond the base plan" directly on the site, build out plan/pricing comparison pages, and fix the industry's most common gap — hiding transaction fees and app costs behind the base subscription price, when total cost of ownership is what serious buyers are actually comparing.
Content checklist
- A page that directly answers "can it handle our catalog size/complexity and what does it actually cost beyond the base plan"
- Complete, non-generic plan/pricing comparison pages
- Complete, non-generic migration guide pages (from Shopify, WooCommerce, etc.)
- Complete, non-generic app/integration marketplace pages
- Complete, non-generic enterprise vs SMB tier pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
Hiding transaction fees and app costs behind the base subscription price, when total cost of ownership is what serious buyers are actually comparing.
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